In northwestern Mexico, the fishery is one of the most productive and important in the country. Maintaining it at sustainable levels depends on the active participation of many stakeholders. As promoters of seven Fishery Improvement Projects (FIPs) in northwest Mexico, the only logical thing to do was to join the #PescaSostenible campaign promoted by Comepesca, who have brought in professional chefs to be the ambassadors of this movement in favor of sustainable fishing and the conservation of marine biodiversity. The influence they can have on consumers is enormous, a detail that would help the market grow and favor the inclusion of more fishermen in sustainable fishing actions.
“We contribute to the promotion of sustainable fishing, because for us it is very important that the efforts that producers make in the FIPS are visible to the general public, companies and marketers. We want them to know where the products come from and the importance of sustainability in fishing in northwestern Mexico,” commented Laura Ibarra, Sustainable Fisheries Coordinator for Pronatura Noroeste.
In addition to actively collaborating with artisanal fishermen in Baja California, Baja California Sur, Sonora, Sinaloa and Nayarit, we innovate in our efforts by implementing traceability in fishing, a blockchain technology that documents in an incorruptible way every part of the process, from fishing to sale, which facilitates the knowledge of the origin of seafood products to consumers.
Here is a StoryMap on traceability in fisheries in the Upper Gulf of California.
Among the chef ambassadors are Benito Molina and Solange Muris from Baja California, Héctor Palacios from Baja California Sur, Karla Enciso and Edgar Chávez from Quintana Roo;
Héctor Palacios from Baja California Sur, Karla Enciso and Edgar Chávez from Quintana Roo; Fernando Armando Acosta from Mexico City, among others.
