Few places in the world stand out for their marine biodiversity and high level of endemism as the Upper Gulf of California. Habitat of endemic species such as the totoaba (Totoaba macdonaldi) and the vaquita (Phocoena sinus), as well as others such as the yellowtail (Cynoscion xanthulus) and the blue shrimp (Litopenaeus stylirostris), the latter of important commercial value and part of the livelihood and identity of the communities in the region.

Sustainability in fishing in the Upper Gulf of California is the only way to guarantee better income for fishing families, in addition to offering the opportunity for the recovery of the vaquita population, currently the most endangered cetacean in the world.

We innovate in our efforts by implementing traceability in fishing, a blockchain technology that incorruptibly documents every part of the process, from fishing to sale. Its correct implementation offers two clear benefits: the client, by including his consumption decision as part of the information exercise based on accurate and truthful information, and the fisherman, who obtains greater economic benefits by professionalizing his activity and adopting fishing gear that rewards quality instead of volume.

We document the traceability effort so far, with the objective of making it accessible to anyone interested, especially fishermen who wish to learn and join the effort of sustainable fishing in the Upper Gulf of California.